Push notifications are an important tool for communicating the gaming platform with users. They allow you to quickly deliver messages to players, inform about bonuses, remind about unfinished actions and maintain repeated audience activity.
Through the back-office, you can control mass and trigger push campaigns, set up player segments, set sending conditions and analyze the results of communications. This makes the push channel an effective part of the retention and CRM strategy of the platform.
Push notifications can be used to inform about bonuses, tournaments, deposit offers, cashback charges, VIP promotions and personal account events. The system also allows you to run service notifications related to security and profile status.
JackCode implements a push notification system that helps platforms manage user communication, increase engagement, and maintain stable re-entry scenarios.
The main tasks of the push notification system:
- Send mass notifications
- Starting trigger messages
- Working with player segments
- Retention scripting support
- Informing about bonuses and promotions
- Monitoring service notifications
- Analysis of communication efficiency
What types of push notifications the system supports
| Notification type |
Appointment |
| Promotional Push |
Marketing promotions and bonuses |
| Deposit Reminder |
Top-up reminder |
| Tournament Push |
Tournament Notification |
| Cashback Notification |
Cashback charge message |
| VIP Offer Push |
Personal offers for VIP players |
| Security Alert Push |
Account Security Notifications |
| Reactivation Push |
Return inactive users |
What the push notification system controls
| Component |
Appointment |
| Push Campaigns |
Active notification campaigns |
| Audience Segments |
Target User Groups |
| Trigger Rules |
Automatic submission conditions |
| Delivery Status |
Message delivery status |
| Click Analytics |
User interaction analysis |
| Communication Logs |
Sent Notification History |
Typical Push Communication System Events
| Event |
Description |
| Campaign Created |
Push campaign created |
| Push Scheduled |
Notification queued |
| Push Sent |
Message sent to user |
| Push Delivered |
Message delivered |
| Push Clicked |
User opened notification |
| Campaign Completed |
Campaign complete |
Typical Push Notification Workflow
| Stage |
Description |
| Creating a campaign |
Customize notification text and options |
| Audience choice |
User segment defined |
| Setting triggers |
Sending conditions are set |
| Sending a message |
System delivers push to players |
| Statistics collection |
Openings and transitions are recorded |
| Campaign optimization |
Communication parameters are adjusted |
Benefits of Push Notification System
| Advantage |
Practical value |
| Fast communication with players |
Instant message delivery |
| Retention Strategy Support |
Re-activity growth |
| Flexible audience segmentation |
Precise marketing scenarios |
| Trigger campaign automation |
Manual load reduction |
| Message Performance Analysis |
CRM process optimization |
Who uses the push notification system
| Participant |
Role |
| Marketing Teams |
Create ad push campaigns |
| CRM Teams |
Configure retention scripts |
| VIP Managers |
Work with personal offers |
| Data Analysts |
Analyze the results of communications |
| Platform Administrators |
Control the operation of the push system |
The push notification system allows the gaming platform to build fast and flexible communication with users, launch marketing and service messages, strengthen retention processes and increase player engagement.
