Affiliate program is one of the main channels for attracting users in online casinos and gaming platforms. The affiliate program allows webmasters, streamers, marketplaces and other partners to attract players and receive a commission for their activity.
Partners use unique referral links, promotional materials and tracking tools to promote the platform. When the user registers with the partner link and starts playing, the system fixes him as a attracted partner.
Back-office system allows you to manage partner accounts, track user registration, calculate commissions and analyze the effectiveness of traffic sources.
JackCode implements affiliate programs for gaming platforms, allowing you to manage your affiliate network, track attracted traffic, and scale your user base through affiliate marketing.
The main tasks of the affiliate program:
- Attracting new players
- Partner network development
- Marketing Channel Support
- Partner Payment Management
- Tracking traffic sources
- Increase platform scalability
- Support for user acquisition strategy
What payment models are used
| Payout model |
Appointment |
| CPA |
Payment for registration or deposit |
| RevShare |
Percentage of casino profits |
| Hybrid Model |
Combination of CPA and RevShare |
| CPL |
Payment for leads or registrations |
| Revenue Tier |
Progressive payment system |
| Performance Bonus |
Additional partner bonuses |
What parameters are configured in the affiliate system
| Parameter |
Appointment |
| Commission Model |
Partner commission type |
| Tracking Links |
Unique partner links |
| Cookie Duration |
Tracking validity period |
| Payment Terms |
Terms of partnership payments |
| Affiliate Segments |
Partner Categories |
| Campaign Rules |
Marketing Campaign Rules |
What the affiliate program system controls
| Component |
Appointment |
| Affiliate Accounts |
Partner Accounts |
| Traffic Tracking |
Tracking traffic sources |
| Player Attribution |
Linking players to partners |
| Commission Calculation |
Calculation of partner payments |
| Payment Processing |
Payment of fees to partners |
| Affiliate Analytics |
Performance Analytics |
Typical Program Affiliate Workflow
| Stage |
Description |
| Partner Registration |
Partner receives affiliate account |
| Getting links |
Tracking links are generated |
| Attracting players |
Partner brings users |
| Registration registration |
Player contacts partner |
| Calculation of commission |
The system accrues partner income |
| Payment to partner |
Partner receives payments |
Benefits of affiliate program
| Advantage |
Practical value |
| Scalable marketing |
Partners Expand Audience |
| Low marketing risks |
Pay per result |
| User base growth |
Attracting new players |
| Flexibility of payment models |
Different commission options |
| Support for international traffic |
Working with partners from different countries |
Who uses affiliate program
| Participant |
Role |
| Affiliate Managers |
Manage partner network |
| Marketing Teams |
Launch partner campaigns |
| Traffic Partners |
Attract players |
| Finance Teams |
Control partnership payments |
| Product Managers |
Analyze channel efficiency |
Affiliate program allows the gaming platform to attract new users through an affiliate network, scale marketing, and develop a sustainable user growth channel.
