Loyalty points are a basic element of the gaming platform's loyalty program. Loyalty points are awarded to users for gaming activity, deposits, participation in promotions and other actions within the system.
The loyalty points system allows you to stimulate long-term player activity. The user accumulates points, which he can then exchange for bonuses, freespins, cashback or other rewards. Such a mechanism enhances engagement and increases the user's life cycle.
Back-office system allows you to manage the accrual of loyalty points, set rules for their calculation, set up the exchange of points for awards and control the balance of user points. Operators can create different scenarios for the use of glasses for different segments of the audience.
JackCode implements loyalty points systems for gaming platforms, allowing you to manage your loyalty program, stimulate gaming activity, and form a long-term retention model.
The main tasks of the loyalty points of the system:
- Scoring for player activity
- Encouraging long-term participation
- Increase user engagement
- Loyalty program support
- Exchanging points for bonus rewards
- User segmentation by activity
- Platform strategy retention support
What actions loyalty points can bring
| Action |
Appointment |
| Gambling bets |
Game Points Award |
| Deposits |
Accrual of points for replenishment of the balance |
| Participation in promotions |
Additional Promotional Campaign Awards |
| Platform activity |
Encouraging regular participation |
| VIP activity |
Additional points for VIP users |
| Special events |
Event Participation Points |
What parameters are configured in the loyalty points system
| Parameter |
Appointment |
| Points Rate |
Number of points per action |
| Eligible Activities |
Activities for which points are awarded |
| Conversion Rules |
Rules for exchanging points for awards |
| Expiration Period |
Validity of glasses |
| User Segments |
Categorize users |
| Reward Types |
Types of rewards available |
What the loyalty points system controls
| Component |
Appointment |
| Points Balance |
User points balance |
| Points History |
Accrual and write-off history |
| Reward Exchange |
Exchange points for bonuses |
| User Eligibility |
Eligibility |
| Expiration Tracking |
Eyewear Expiration Control |
| Program Activity |
User activity in the program |
Typical loyalty points workflow
| Stage |
Description |
| Gaming activity |
User performs an action in the platform |
| Scoring |
System adds loyalty points |
| Balance sheet accumulation |
Points are saved in the user's account |
| Award selection |
Player chooses bonus or privilege |
| Exchange of points |
Points are deducted and reward activated |
| Use of bonus |
User applies received reward |
Advantages of loyalty points of the system
| Advantage |
Practical value |
| Increase in user activity |
Players motivated to participate more often |
| Strengthening retention strategy |
Points keep users logged in |
| Bonus model flexibility |
Different ways to exchange points |
| Increased engagement |
Players aim to accumulate points |
| VIP segment support |
Additional opportunities for valuable players |
Who uses loyalty points system
| Participant |
Role |
| CRM Teams |
Develop retention strategies |
| Bonus Managers |
Set up the exchange of points for bonuses |
| Marketing Teams |
Use glasses in promotional campaigns |
| Operations Teams |
Control accruals and exchange |
| Product Managers |
Analyze the effectiveness of the program |
Loyalty points allow the gaming platform to stimulate player activity, manage a loyalty program, maintain long-term user retention, and form a bonus reward system.
