Dormant player recovery is used in gaming platforms to return users who have not been active for a long time. Such players are called dormant users and require a separate interaction strategy.
The player may stop using the platform for various reasons: loss of interest, transition to other products, or lack of suitable offers. The activity recovery system helps identify such users and launch special return campaigns.
The Back-office system analyzes the history of player activity, determines the duration of the user's absence and generates dormant audience segments. After that, reactivation campaigns are launched through bonuses, free spins, email mailings, push notifications or personal offers.
JackCode implements dormant player recovery systems for gaming platforms, allowing users who have been inactive for a long time to return and increase the overall life value of the audience.
The main tasks of dormant player recovery:
- Return of long inactive players
- Analyze user activity history
- Generation of audience dormant segments
- Launch of reactivation campaigns
- Improve player lifecycle
- Reducing audience loss
- Retention Strategy Support
What mechanics are used to return dormant players
| Mechanics |
Appointment |
| Reactivation Bonuses |
Bonuses for returning users |
| Free Spins Campaigns |
Frispins for a return to play |
| Cashback Offers |
Loss compensation |
| Personalized Promotions |
Personal suggestions |
| Email Reactivation |
Return campaign email |
| Push Notifications |
Player Return Notifications |
What parameters are used to determine the dormant players
| Parameter |
Appointment |
| Inactivity Period |
Inactivity period |
| Last Login Date |
Last Login Date |
| Deposit History |
Player deposit history |
| Game Activity History |
History of gaming activity |
| Player Value |
Player value for the platform |
| Engagement Metrics |
Engagement metrics |
What the dormant player recovery system controls
| Component |
Appointment |
| Dormant Player Lists |
Lists of inactive players |
| Recovery Campaigns |
Return user campaigns |
| Bonus Distribution |
Accrual of bonuses |
| Communication Channels |
Communication channels |
| Campaign Tracking |
Tracking results |
| Return Analytics |
Player Return Analytics |
Typical dormant player recovery process
| Stage |
Description |
| Identifying players |
The system determines the dormant users |
| Segment formation |
A group of inactive players is created |
| Campaign preparation |
Bonuses and offers are developed |
| Start of communication |
Notifications are sent to players |
| Return of activity |
User returns to platform |
| Analysis of results |
Campaign effectiveness assessed |
Advantages of dormant player recovery system
| Advantage |
Practical value |
| Return lost users |
Platform returns audience |
| Growing Player Life Value |
Players start playing again |
| Increased marketing efficiency |
Working with an Existing Datum |
| Decrease in the cost of attraction |
Returns are cheaper than new users |
| Strengthening retention strategy |
System work with inactive players |
Who uses dormant player recovery system
| Participant |
Role |
| CRM Teams |
Form user segments |
| Marketing Teams |
Launch return campaigns |
| Analytics Teams |
Analyze player behavior |
| Operations Teams |
Control bonus campaigns |
| Product Managers |
Optimize retention strategies |
Dormant player recovery allows the gaming platform to return long-inactive users, increase the life cycle of players and reduce audience losses through managed reactivation campaigns.
