Email marketing is one of the key tools for communicating with users of the gaming platform. Email newsletters allow you to inform players about bonuses, tournaments, special offers and other events.
The email marketing system helps to return users to the platform, maintain regular player activity and form long-term communication with the audience. Email messages can be personalized based on user behavior and activity.
Back-office system allows you to manage mailings, create email campaigns, segment the audience and analyze the effectiveness of sent messages. This allows marketing teams to build flexible communication strategies.
JackCode implements email marketing systems for gaming platforms, allowing operators to launch marketing campaigns, maintain contact with players and increase the effectiveness of retention strategies.
The main tasks of email marketing:
- Communication with users
- Informing about bonuses and promotions
- Returning players to the platform
- Marketing Campaign Support
- Increase audience engagement
- Promotion of tournaments and events
- Retention Strategy Support
What types of email mailings are used
| Distribution type |
Appointment |
| Bonus Emails |
Bonus letters |
| Promotion Emails |
Promo-companies |
| Tournament Invitations |
Invitations to tournaments |
| Activity Reminders |
Activity reminders |
| VIP Emails |
Messages for VIP players |
| System Notifications |
System Notifications |
What parameters are configured in the email system
| Parameter |
Appointment |
| Audience Segments |
User segmentation |
| Email Content |
Text and design of the letter |
| Delivery Schedule |
Dispatch time |
| Campaign Rules |
Campaign rules |
| Frequency Limits |
Sending Frequency Limits |
| Campaign Duration |
Campaign Duration |
What the email marketing system controls
| Component |
Appointment |
| Email Campaigns |
Manage mailings |
| User Lists |
Recipient lists |
| Delivery Status |
Letter delivery status |
| Open Rate Tracking |
Discovery statistics |
| Click Tracking |
Tracking transitions |
| Campaign Analytics |
Campaign Analytics |
Typical email marketing workflow
| Stage |
Description |
| Creating a campaign |
Marketing generates email message |
| Audience segmentation |
Recipients are selected |
| Send Setup |
Distribution schedule is determined |
| Sending letters |
The system delivers messages |
| Receiving a letter |
Player sees email |
| Analysis of results |
The system captures the key figures |
Advantages of email marketing system
| Advantage |
Practical value |
| Personalized communication |
Letters adapt to the player |
| Increased engagement |
Players return to the platform |
| Marketing Campaign Support |
Mailings boost stocks |
| Customization flexibility |
Different message types |
| Performance Analytics |
You can analyze the results |
Who uses the email marketing system
| Participant |
Role |
| Marketing Teams |
Create email campaigns |
| CRM Teams |
Manage user segmentation |
| Operations Teams |
Control the sending of messages |
| Product Managers |
Analyze the effectiveness of mailings |
| Technical Teams |
Support email system infrastructure |
Email marketing allows the gaming platform to maintain regular communication with users, inform players about events and increase audience engagement through personalized mailings.
