Referral system is used in gaming platforms to attract new users through existing audiences. Players receive unique referral links that they can share with friends and acquaintances.
When a new user registers via a referral link, the system captures the connection between the invited player and his referrer. After certain conditions are met, such as a deposit or game activity, the referrer receives a bonus reward.
The back-office system allows operators to manage the terms of the referral program, set up invitation bonuses, monitor the activity of invited players and track the effectiveness of the attraction program.
JackCode implements referral systems for gaming platforms, allowing existing audiences to be used as a channel to attract new users and support organic platform growth.
The main tasks of the referral system:
- Attracting new players
- Using virus marketing
- Encourage user invitations
- Increase platform audience growth
- Marketing Campaign Support
- Increase in registered player base
- Support for user acquisition strategy
What mechanics are used in the referral system
| Mechanics |
Appointment |
| Referral Links |
Unique links to invite players |
| Referral Codes |
Registration Invitation Codes |
| Deposit Rewards |
Guest Player Deposit Bonus |
| Activity Rewards |
Gaming Activity Award |
| Multi Level Referral |
Multilevel referral system |
| Campaign Referral |
Referral actions and campaigns |
What parameters are configured in referral system
| Parameter |
Appointment |
| Referral Reward |
Invitation reward size |
| Eligibility Rules |
Bonus Terms and Conditions |
| Tracking Logic |
Referral tracking logic |
| Referral Limits |
Invitation limits |
| Campaign Duration |
Campaign Duration |
| Player Segments |
Segmentation of participants |
What the referral system controls
| Component |
Appointment |
| Referral Tracking |
Tracking invited players |
| Referral Links |
Generating and Managing Links |
| Reward Distribution |
Accrual of referral awards |
| Player Activity |
Activity of invited players |
| Fraud Protection |
Protection from abuse |
| Campaign Analytics |
Program Performance Analytics |
Typical Operation of Referral System
| Stage |
Description |
| Getting the link |
Player receives referral link |
| User invitation |
New player registers via link |
| Link locking |
The system connects players |
| Fulfillment of conditions |
Invited player fulfills requirements |
| Award accrual |
Referrer gets bonus |
| Program Analytics |
The system analyzes efficiency |
Advantages of referral system
| Advantage |
Practical value |
| User base growth |
Players attract new users |
| Low cost of attraction |
Organic channel acquisition |
| Increased engagement |
Players participate in platform promotion |
| Bonus model flexibility |
Different award scenarios |
| Marketing Campaign Support |
Referral stocks boost gains |
Who uses referral system
| Participant |
Role |
| Marketing Teams |
Launch referral campaigns |
| CRM Teams |
Use the system to grow the audience |
| Operations Teams |
Control the accrual of bonuses |
| Fraud Teams |
Track abuse |
| Product Managers |
Analyze the effectiveness of the program |
Referral system allows the gaming platform to attract new users through the existing audience, stimulate the growth of the user base and strengthen the marketing mechanics of the platform.
