Push notifications are an important tool for communicating with users of the gaming platform. Notifications allow you to inform players about new bonuses, tournaments, promotions and other events.
The push notification system helps bring users back to the platform, increases player engagement and enhances retention strategy. Players receive messages directly in the browser or mobile device.
Back-office system allows you to manage mailings, segment the audience, adjust the time of sending messages and track the effectiveness of notifications.
JackCode implements push notification systems for gaming platforms, allowing operators to communicate with users, increase player activity, and launch marketing communications.
The main tasks of push notifications:
- Informing players about events
- Increase user engagement
- Returning players to the platform
- Marketing Campaign Support
- Distribute bonus information
- Promotion of tournaments and promotions
- Retention Strategy Support
What types of push notifications are used
| Notification type |
Appointment |
| Bonus Notifications |
Bonus Alerts |
| Promotion Alerts |
Promotional Messages |
| Tournament Updates |
Tournament Information |
| Jackpot Alerts |
Jackpot alerts |
| Activity Reminders |
Activity reminders |
| System Notifications |
System Notifications |
What parameters are configured in the push system
| Parameter |
Appointment |
| Target Audience |
Recipient segmentation |
| Message Content |
Notification text |
| Delivery Schedule |
Dispatch time |
| Notification Triggers |
Events to send |
| Frequency Limits |
Frequency limitations |
| Campaign Duration |
Campaign Duration |
What the push notifications system controls
| Component |
Appointment |
| Notification Queue |
Notification queue |
| User Subscription |
Subscription of users |
| Delivery Status |
Message delivery status |
| Campaign Tracking |
Campaign tracking |
| User Engagement |
User interaction |
| Notification Logs |
Send logs |
Typical push notifications workflow
| Stage |
Description |
| Create a message |
Marketing generates notification |
| Audience segmentation |
Select user group |
| Send Setup |
Delivery time determined |
| Send notification |
The system delivers the message |
| User Receipt |
Player sees notification |
| Analysis of results |
Performance monitored |
Benefits of push notifications
| Advantage |
Practical value |
| Instant communication |
Players get information quickly |
| Increased engagement |
Notifications stimulate activity |
| Returning users |
Players return to the platform |
| Marketing flexibility |
You can run different campaigns |
| Mobile user support |
Work on different devices |
Who uses push notifications system
| Participant |
Role |
| Marketing Teams |
Run notifications and campaigns |
| CRM Teams |
Manage audience segmentation |
| Operations Teams |
Control mailings |
| Product Managers |
Analyze the effectiveness of messages |
| Technical Teams |
Support notification infrastructure |
Push notifications allow the gaming platform to maintain constant communication with users, inform players of events and increase audience activity through instant notifications.
