Loyalty program is an important element of the strategy for keeping users in the gaming platform. The loyalty program encourages players to continue to be active, increase their level and receive additional rewards for participating in the platform.
The loyalty system is usually built on the basis of levels or VIP statuses. The user receives points for bets, gaming activity or financial transactions, after which he raises his status and receives new benefits.
Back-office system allows you to manage the loyalty program, configure player levels, define scoring rules, manage bonuses and control rewards for different audience segments.
JackCode implements loyalty program systems for gaming platforms, allowing you to build long-term relationships with players, stimulate activity and maintain stable user base growth.
The main tasks of the loyalty program:
- Platform User Retention
- Increased gaming activity
- Building long-term loyalty
- Segmentation of players by level
- Re-deposit incentive
- Platform VIP Strategy Support
- Increase player lifecycle
What elements does the loyalty program include?
| Element |
Appointment |
| Player Levels |
Player Level System |
| VIP Status |
VIP Status Program |
| Reward Points |
Earning Activity Points |
| Bonus Rewards |
Bonuses for achieving levels |
| Cashback Benefits |
Additional Refunds |
| Exclusive Offers |
VIP Player Specials |
What parameters are configured in the loyalty system
| Parameter |
Appointment |
| Points Calculation |
Scoring rules |
| Level Thresholds |
Level transition threshold |
| VIP Benefits |
Advantages of VIP status |
| Reward Types |
Types of rewards and bonuses |
| User Segmentation |
Dividing players by activity |
| Program Limits |
Program limitations |
What the loyalty program system controls
| Component |
Appointment |
| Player Level |
Current player level |
| Points Balance |
Number of accumulated points |
| Reward History |
History of awards received |
| VIP Status |
User status in the system |
| Program Progress |
Progress in the loyalty program |
| Benefit Activation |
Bonus Benefits Activation |
Typical loyalty program workflow
| Stage |
Description |
| Gaming activity |
Player bets or participates in games |
| Scoring |
The system charges reward points |
| Level check |
Current player status determined |
| Levelling up |
The player gets a new level |
| Award accrual |
The system issues a bonus or privilege |
| Taking Advantage |
Player gets access to new bonuses |
Benefits of loyalty program
| Advantage |
Practical value |
| Growth in player retention |
Users stay on the platform longer |
| Increased activity |
Players looking to level up |
| VIP segment support |
Top players get extra benefits |
| Bonus model flexibility |
Different levels receive different rewards |
| Strengthening the brand |
Long-term communication with users is formed |
Who uses the loyalty program
| Participant |
Role |
| CRM Teams |
Develop retention strategies |
| Bonus Managers |
Customize rewards and levels |
| Marketing Teams |
Use the program in promotional campaigns |
| Operations Teams |
Control the status of players |
| Product Managers |
Analyze the effectiveness of the program |
Loyalty program allows the gaming platform to retain users, increase their activity, form a VIP segment and build long-term relationships with players through a system of levels and bonus rewards.
