Referral bonuses are part of the referral program of the gaming platform. They allow you to reward users for inviting new players through referral links or codes.
When the invited user registers and performs certain actions, for example, makes a deposit or starts playing, the system awards a bonus to the referrer. In some scenarios, a bonus may also be given to a new player.
Back-office system allows operators to set up conditions for receiving referral bonuses, manage their size and control the activity of invited users. Such bonuses are often used as a tool for organic platform growth.
JackCode implements referral bonuses for gaming platforms, allowing users to be encouraged to invite friends and form an additional audience engagement channel.
The main tasks of referral bonuses system:
- Incentivizing player invitations
- User base growth
- Support for referral program
- Increase user engagement
- Marketing Campaign Support
- Development of organic traffic
- Support for user acquisition strategy
What types of referral bonuses are used
| Bonus type |
Appointment |
| Signup Bonus |
Guest Player Registration Bonus |
| Deposit Bonus |
First Deposit Reward |
| Activity Bonus |
Gaming activity bonus |
| Free Spins Reward |
Frispins for an invitation |
| Cash Reward |
Cash reward |
| Dual Bonus |
Invitation and invitee bonus |
What parameters are configured in referral bonuses
| Parameter |
Appointment |
| Bonus Amount |
Bonus size |
| Eligibility Rules |
Award Conditions |
| Referral Limit |
Number of invitations |
| Campaign Duration |
Promotion validity period |
| Player Segments |
Player categories |
| Activation Conditions |
Bonus activation conditions |
What the referral bonuses system controls
| Component |
Appointment |
| Referral Tracking |
Tracking invited players |
| Bonus Distribution |
Accrual of referral bonuses |
| Player Activity |
Invited user activity |
| Fraud Detection |
Abuse control |
| Campaign Tracking |
Campaign tracking |
| Reward History |
Accrual history |
Referral bonuses typical workflow
| Stage |
Description |
| Getting the link |
Player receives referral link |
| User invitation |
New player signs up |
| Referral fixation |
The system connects players |
| Fulfillment of conditions |
Invited player fulfills requirements |
| Bonus accrual |
The system issues a reward |
| Use of bonus |
The player applies the bonus received |
Advantages of referral bonuses
| Advantage |
Practical value |
| User base growth |
Players invite new members |
| Low cost of attraction |
Organic Marketing Channel |
| Increased player activity |
Users participate in the program |
| Bonus model flexibility |
Different award scenarios |
| Marketing Campaign Support |
Use in promotions |
Who uses referral bonuses system
| Participant |
Role |
| Marketing Teams |
Launch referral promotions |
| CRM Teams |
Manage bonus logic |
| Operations Teams |
Control accruals |
| Fraud Teams |
Track abuse |
| Product Managers |
Analyze the effectiveness of the program |
Referral bonuses allow the gaming platform to encourage users to invite new players, increase the user base, and support organic audience growth.
