Reactivation campaigns are used in gaming platforms to bring back users who are no longer active. Such campaigns allow players to be encouraged to log back in and continue playing activity.
Players can receive special bonuses, free spins, cashback offers or personal promotions aimed at restoring their interest in the platform. Reactivation campaigns are often launched for users who have not logged in for a long time.
Back-office system allows you to form lists of inactive players, create marketing offers and launch communication through various channels. For reactivation, email mailings, push notifications, SMS messages and Telegram communication are used.
JackCode implements reactivation campaigns for gaming platforms, enabling targeted player return campaigns, increasing user lifecycle, and reducing audience churn.
The main tasks of reactivation campaigns:
- Return of inactive players
- Increase user activity
- Retention Strategy Support
- Launch targeted marketing campaigns
- Encouraging replay
- Increase player lifecycle
- Reducing audience loss
What mechanics are used in reactivation campaigns
| Mechanics |
Appointment |
| Reactivation Bonuses |
Bonuses for returning players |
| Free Spins Campaigns |
Frispins to restore activity |
| Cashback Promotions |
Loss compensation |
| Personalized Offers |
Personal suggestions |
| Email Campaigns |
Email Return Communication |
| Push Notifications |
User Return Notifications |
What settings are used to launch campaigns
| Parameter |
Appointment |
| Inactivity Period |
Inactivity period |
| Player Segments |
Inactive player segments |
| Bonus Amount |
Reactivation bonus size |
| Campaign Duration |
Campaign duration |
| Communication Channels |
Communication channels |
| Player Value |
Player value for the platform |
What the reactivation campaigns system controls
| Component |
Appointment |
| Inactive Player Lists |
Lists of inactive players |
| Campaign Management |
Campaign Management |
| Bonus Distribution |
Accrual of bonuses |
| Communication Tracking |
Tracking sent messages |
| User Return Tracking |
Tracking player returns |
| Campaign Analytics |
Performance Analytics |
Typical Reactivation Campaigns Workflow
| Stage |
Description |
| Identifying players |
The system identifies inactive users |
| Segment formation |
A reactivation group is created |
| Preparation of proposal |
Bonuses and promotions are formed |
| Start of communication |
Notifications are sent to players |
| User return |
Player returns to platform |
| Analysis of results |
Campaign effectiveness assessed |
System Reactivation Campaigns Benefits
| Advantage |
Practical value |
| Return lost users |
Platform returns audience |
| Player lifecycle growth |
Players start playing again |
| Increased marketing efficiency |
Working with an Existing Datum |
| Decrease in the cost of attraction |
Returns are cheaper than new users |
| Strengthening retention strategy |
Precise reactivation mechanics |
Who is using reactivation campaigns system
| Participant |
Role |
| CRM Teams |
Create reactivation campaigns |
| Marketing Teams |
Start communication with players |
| Analytics Teams |
Analyze campaign performance |
| Operations Teams |
Control bonus offers |
| Product Managers |
Optimize retention strategies |
Reactivation campaigns allow the gaming platform to return inactive users, launch targeted marketing campaigns, and maintain stable audience activity.
